Referral Link Analytics: The Complete UTM Guide
A deep-dive into UTM tracking for referral links: structure, templates, dashboards, and analysis.
Codiroo Team
UTM parametersreferral analyticstrackingdashboardsnaming conventions
UTMs make it easy to attribute clicks and conversions to channels, campaigns, and content. This complete guide shows you how to design a naming system, build links, and analyze results.
Core UTM Parameters
- utm_source: reddit, discord, instagram, youtube, email, blog
- utm_medium: post, bio, story, video, dm, article
- utm_campaign: brand or promo (cash-app-bonus-q4)
Naming Conventions That Scale
- Lowercase, hyphen-separated values only.
- Keep names human-readable (avoid codes).
- Document your system in a shared note.
Dashboards and Weekly Reviews
- Export Codiroo click logs and pivot by source/medium.
- Compare channels on CTR and conversion.
- Promote or retire offers based on performance.
Consistent UTMs + simple weekly reviews help you find compounding winners quickly.
Related Referral Programs
Start earning with these popular referral programs mentioned in this article: