Referral Link Analytics: A Practical UTM Tracking Guide
Track which channels drive the most clicks and signups with simple UTM parameters.
Codiroo Team
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UTMs let you attribute clicks by channel and campaign. This guide shows a minimal setup that works.
Core UTM Parameters
- utm_source (channel): reddit, discord, email, instagram
- utm_medium (format): post, bio, dm, video
- utm_campaign (context): product or promotion name
Workflow
- Generate a Codiroo link
- Append consistent UTMs
- Share across 2–3 channels
- Check clicks and conversions weekly
Standardize naming to compare apples-to-apples and double down on top-performing channels.
Related Referral Programs
Start earning with these popular referral programs mentioned in this article: